Acuity Mobile Integrates Mobile Ecosystem with Expanded Platform: Enables Compliance
Introduced at ad:tech Digital Marketing Event, eMAP Version 5.0 Streamlines Adherence with Mobile Privacy Guidelines and Best Practices; Consolidates All Text, WAP and Applications
Greenbelt, Md. - November 4, 2008 - Acuity Mobile, Inc., a leading provider of intelligent mobile marketing solutions, today unveiled Version 5.0 of its patented Embedded Mobile Advertising Platform (eMAP) at the ad:tech Digital Marketing Event in New York. The latest version of eMAP introduces Acuity’s Mobile Compliance Module, a suite of tools which make it easier than ever for mobile advertisers to comply with mobile privacy regulations and adhere to industry recommendations and best practices.
“In the constantly-evolving mobile marketing industry, it’s vital for advertisers and content providers to keep current on the latest regulations and industry best practices,” said Chuck Rieger, Chief Technology Officer for Acuity Mobile. “The Mobile Compliance Module streamlines compliance with Mobile Marketing Association (MMA), carrier and government regulations to help ensure end users receive only the content they want, when and where they want it.”
In addition to the Mobile Compliance Module, eMAP Version 5.0 includes several additional features and technology advancements, including:
- New modules for connecting to third-party providers of consumer profile and demographic information, ensuring the best data is correlated in real-time against the user’s profile to drive the most relevant content to their mobile device.
- An updated Web Services architecture that allows for simpler, real-time integration with client and customer databases.
- Consolidation of all mobile messaging protocols, including text (SMS), multimedia (MMS), Mobile Web (WAP/XHTML) and application (J2ME/BREW), into a central, easy-to-use interface.
- Updated capabilities for transcoding content in real-time for new devices such as the Apple iPhone and the Google Android platform.
- Enhanced location targeting capabilities, including WiFi-based indoor targeting that’s compatible with the latest WiMax broadband wireless technology.
These enhancements allow eMAP Version 5.0 to more effectively deliver Spot Relevance® - the capacity to target the right content to the right person, at the right time and in the right location. As a strictly end-user opt-in platform, eMAP Version 5.0 offers marketing and content decision-makers a powerful solution for reaching targeted end users with relevant content, delivered intelligently and in real time while keeping compliant with privacy regulations and mobile marketing best practices.
“The latest version of our eMAP platform offers the highest level of integration with the entire mobile ecosystem,” said Rieger. “By combining powerful data integration and content delivery options with industry-leading business intelligence and privacy compliance, Acuity Mobile’s eMAP Version 5.0 allows mobile advertisers to realize higher rates of response and customer satisfaction and greater return on their marketing investment.”
About Acuity Mobile
Acuity Mobile is a leading provider of mobile marketing content delivery solutions. Acuity Mobile's Embedded Mobile Advertising Platform (eMAP) is a patented technology that enables Spot Relevance® - the ability to deliver targeted marketing content to the right person, at the right time, in the right location. eMAP technology is used by carriers, advertisers and content owners to ensure that relevant content (ads, offers, traffic, weather, etc.) is delivered directly to mobile users based on their interests, time of day and geographic location. The technology behind EMAP was first developed in 2000 and patent protected since 2003. Acuity Mobile harnesses the power of mobility to improve content delivery for marketers and their consumers. For more information, please visit www.acuitymobile.com.
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Media Contact:
Dave Clossey
for Acuity Mobile
Tel: (410) 466-0049
dclossey@abelcommunications.com