May 21, 2007 - Acxiom Corporation and Acuity Mobile Partner to Power Targeted Mobile Marketing Solutions
Global Leader of Customer Information Management Relies on Acuity Mobileís Patented Technology to Deliver Spot Relevanceô
Greenbelt, MD, May 21, 2007 -
Acuity Mobile and Acxiom Corporation today announced a powerful new mobile marketing solution that integrates world-class consumer data and behavioral analytics with the industryís leading real-time mobile content delivery platform. The new mobile marketing solution exceeds current industry offerings by marrying Acxiomís data and analytical capabilities with Acuity Mobileís location-based technology and Spot Relevance offering ñ the ability to deliver mobile content to the right user based on time, context, location and user preferences.
The announcement comes as a result of an agreement between Acuity Mobile, the leader in targeted wireless marketing technologies, and Acxiom Corporation (Nasdaq: ACXM; www.acxiom.com), a global leader in customer information management and technology.
ìConsumer opt-in, technology and consumer data will enable real-time, location-aware, user-targeted mobile marketing,î said Greg Hogue, Acxiomís Industry Executive for Travel and Entertainment and Media/Communications. ìAs a result, we expect mobile marketing to grow significantly in adoption and acceptance moving forward. The partnership with Acuity Mobile further advances this trend by pairing two industry-leading companies who together can deliver relevant, timely offerings customized to the individual.î
Acuity Mobile's patented Embedded Mobile Advertising Platform (EMAP) is the only mobile marketing solution that delivers Spot Relevance. By incorporating customer information data from Acxiom into the EMAP Preference Engine, the technology platform will facilitate relevant content delivery to a specific person based on preferences, time, context and location. This partnership will further allow clients to heighten marketing ROI and deepen customer relationships through a new mobile channel. As an example, a customer who opts-in may receive a text message offer of a discount when the customer is in close physical proximity to the clientís business location. This targeted mobile marketing features convenient offers based on the customerís preferences and delivered at a time the customer may be more likely to act on the marketing offer.
ìAdoption of mobile marketing is on the rise, and more organizations want a solution that benefits the end user and further increases market acceptance,î said Alan Sultan, president of Acuity Mobile. ìWe welcome the opportunity to power Acxiomís mobile solutions as well as further enhance our mobile content delivery technology by integrating Acxiomís powerful data and analytics capabilities into our EMAP Preference Engine. This partnership gives our clients unprecedented targeting capability to ensure Spot Relevance.î
About Acxiom Corporation
Acxiom Corporation (Nasdaq: ACXM; www.acxiom.com) integrates data, services and technology
to create and deliver customer and information management solutions for many of the largest,
most respected companies in the world. The core components of Acxiom's innovative solutions
are Customer Data Integration (CDI) technology, data, database services, IT outsourcing,
consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered
in Little Rock, Arkansas, with locations throughout the United States and Europe, and in
Australia, China and Canada. For more information, visit www.acxiom.com.
About Acuity Mobile
Acuity Mobile is a leading provider of mobile marketing content delivery solutions. Acuity
Mobile's Embedded Mobile Advertising Platform (EMAP) is a patented technology that enables
Spot Relevance™ - the ability to deliver targeted marketing content to the right person,
at the right time, in the right location. EMAP technology is used by carriers, advertisers
and content owners to ensure that relevant content (ads, offers, traffic, weather, etc.)
is delivered directly to mobile users based on their interests, time of day and geographic
location. The technology behind EMAP was first developed in 2000 and patent
protected since 2003. Acuity Mobile harnesses the power of mobility to improve content
delivery for marketers and their consumers. For more information, please visit
www.acuitymobile.com.
Acuity Media Contact: Shany Seawright, 301-408-4500, sseawright@gotostrategic.com
Acxiom Corporation Contact: Suellen Vann, 501-252-0263, GACXM