Maryland Lottery Goes Mobile with Acuity-Powered Initiative

Subscribers Receive Text-Message Alerts Through Acuity’s Intelligent Mobile Platform

Greenbelt, MD – March 17, 2009 – Acuity Mobile, Inc., a leading provider of intelligent mobile marketing solutions, today announced it has been selected to power a complete mobile marketing initiative for the Maryland Lottery. The Maryland Lottery Mobile program offers subscribers announcements on new games, promotions and jackpots.

“We’re excited to help the Maryland Lottery reach their customers with timely information in the exciting mobile medium,” said Alan Sultan, president of Acuity Mobile. “We look forward to helping the Maryland Lottery build momentum in the mobile channel and expanding the reach of their brand and games.”

Maryland Lottery Mobile is an opt-in text messaging (SMS) program. Subscribers are alerted to new games and promotions, updates to specific Lottery games, jackpot announcements and more. Users can register for Maryland Lottery Mobile on mdlottery.com or by texting PLAY to short-code 635688 (MDLOTT).

About Acuity Mobile
Acuity Mobile is a leading provider of mobile marketing content delivery solutions. Acuity Mobile's Embedded Mobile Advertising Platform (eMAP) is a patented technology that enables Spot Relevance™ - the ability to deliver targeted marketing content to the right person, at the right time, in the right location. eMAP technology is used by carriers, advertisers and content owners to ensure that relevant content (ads, offers, traffic, weather, etc.) is delivered directly to mobile users based on their interests, time of day and geographic location. The technology behind eMAP was first developed in 2000 and patent protected since 2003. Acuity Mobile harnesses the power of mobility to improve content delivery for marketers and their consumers. For more information, please visit www.acuitymobile.com.

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Media Contact:

Wayne Pereira
Acuity Mobile
Marketing Specialist
(301)375-2034
wpereira@acuitymobile.com