February 27, 2007 - Acuity Mobile Bolsters Executive Team with Addition of New Chief Operating Officer
Wireless Industry Veteran Gregg Smith Brings Over 20 Years Executive Experience
Potomac, MD, February 27, 2007 - Acuity Mobile, a leading provider of targeted mobile
content delivery technology, announced today the expansion of its executive team with the
addition of Gregg Smith as chief operating officer and executive vice president. In this
new position, Smith will oversee company operations, in addition to helping chart overall
corporate strategy and financial management.
"Gregg brings tremendous value to our management team with his deep managerial and operational
experience combined with his strong wireless background," said Alan Sultan, co-founder and
president of Acuity Mobile. "We are thrilled that he has agreed to join Acuity Mobile's
team at this important juncture in the company's development."
Smith brings over 20 years experience, 15 of which have been dedicated to software development
and content delivery within the wireless industry. Smith served in senior positions at a number
of companies including president of Aether Systems, where he grew annual revenue to over $50
million and led that company's divesture to Telecommunication Systems (TCS.) At TCS he led
the Enterprise Solutions division, spearheading the development of new mobile applications.
He has extensive experience in corporate development and strategy, sales and operations.
"The opportunity presented by targeted mobile marketing is tremendous, and doing it correctly
will allow this exciting market to finally take off," said Smith. "While other companies are
struggling to claim their market share, I believe Acuity is well positioned to stake a leading
position due to our patented technology platform that powers targeted content delivery based
on location, time and user preference."
About Acuity Mobile
Acuity Mobile is a leading provider of mobile marketing content delivery solutions. Acuity
Mobile's Embedded Mobile Advertising Platform (EMAP) is a patented technology that enables
Spot Relevance™ - the ability to deliver targeted marketing content to the right person,
at the right time, in the right location. EMAP technology is used by carriers, advertisers
and content owners to ensure that relevant content (ads, offers, traffic, weather, etc.)
is delivered directly to mobile users based on their interests, time of day and geographic
location. The technology behind EMAP was first developed in 2000 and patent
protected since 2003. Acuity Mobile harnesses the power of mobility to improve content
delivery for marketers and their consumers. For more information, please visit
www.acuitymobile.com.
Media Contact: Shany Seawright, 301-408-4500, sseawright@gotostrategic.com