ACUITY MOBILE & SCA PROMOTIONS ANNOUNCE “OPTEM CONTEST”: A RADICAL NEW WAY TO HARNESS THE POWER OF MOBILE
RECENT OPTEM DEPLOYMENT GENERATES 69% RESPONSE RATE
for a $25,000 Text2Win Promotion at Exhibitor2009 Conference–allowed trade show presenters to connect proactively and instantly with attendees.
Greenbelt, MD – April 27, 2009 – Marketers and promoters in every industry have spent hours – and sometimes, days – at trade show booths alone, waiting for attendees to find them and stop by for at least a few minutes. Many ideate on ways that their booth can stand out through variables including location, color and personality. Acuity Mobile, a leading mobile marketing provider, and SCA Promotions, a marketing firm specializing in promotional risk coverage, partnered to develop “OPTem Contests” – a mobile oriented, big-prize promotion platform and content delivery solution encompassing technology, compliance, prize coverage and reporting.
SCA unveiled the OPTem Platform at Exhibitor 2009, a five-day world conference that wrapped up on March 26th in Las Vegas and was targeted towards trade show and corporate event marketers. The initial contest was a $25,000 Text2Win Promotion, created to build an appropriate and effective mobile database. Outreach began two weeks prior to Exhibitor2009, as confirmed attendees received emails and direct mail pieces encouraging them to preregister via text message for their chance to win $25,000. Those who preregistered received a text message on the morning that Exhibitor2009 commenced, providing them with a redeemable sweepstakes code and directions to SCA’s booth. On the final day of the trade show, Acuity facilitated a reminder text to ensure all interested preregistered attendees visited with SCA. The Text2Win Promotion garnered 69% of all preregistered attendees, which translated to one of the best pre-show promotions SCA has put together.
Tanya Mathis, of SCA Promotions said, “The OPTem Platform is an incredibly effective promotional tool. As attendees circled our booth on their exhibit hall map and frequently checked their phones for texts, we truly were able to distinguish ourselves from other presenters, keeping us front of mind throughout Exhibitor2009.” “Additionally, this program is the best method we’ve seen to quickly build a database of mobile users”.
Acuity Founder and President Alan Sultan explained, “We designed this platform to allow marketers to quickly build a database of mobile users and simultaneously provide conference planners with an effective tool to raise above the marketing noise to provide promotions that are both effective and meterable. OPTem Contests eliminates the ‘hoping’ involved and replaces it with strict figures and the ability to reach a customized, targeted audience when they’re ready to listen and buy and through a channel that is always on and always with them”
Those interested in developing a customized mobile database program through the OPTem Contest Platform can contact Acuity Mobile Sales Director Randy Atkisson directly at 573.358.4475 or via email at ratkisson@acuitymobile.com.
About SCA Promotions
Dallas based SCA Promotions is the world's leading provider of promotional risk coverage for contests, games and events. Founded in 1986, the company has covered billions of dollars and paid out over $160 million in cash and prizes for sales and consumer product promotions, lottery and casino jackpots, radio contests, and direct mail, Internet and sports promotions. For more information, please visit www.scapromotions.com.
SCA’s interactive division is a leading provider of online promotional services company specializing in security, administration, and hosting of large-scale contests, sweepstakes and games.
About Acuity Mobile
Acuity Mobile is a leading provider of mobile marketing content delivery solutions. Acuity Mobile's Embedded Mobile Advertising Platform (eMAP) is a patented technology that enables Spot Relevance™ - the ability to deliver targeted marketing content to the right person, at the right time, in the right location. eMAP technology is used by carriers, advertisers and content owners to ensure that relevant content (ads, offers, traffic, weather, etc.) is delivered directly to mobile users based on their interests, time of day and geographic location. The technology behind eMAP was first developed in 2000 and patent protected since 2003. Acuity Mobile harnesses the power of mobility to improve content delivery for marketers and their consumers. For more information, please visit www.acuitymobile.com.
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Media Contact(s):
For Acuity Mobile:
Wayne Pereira
Acuity Mobile
Marketing Specialist
(301) 375-2034
wpereira@acuitymobile.com
For SCA Promotions:
Tanya Mathis
Marketing Director
(214)-860-3700
tanya.mathis@scapromo.com